Creating a loyalty movement with MVMT Mortgage

Launch

Our launch team showed up with a branded van and welcomed approximately 300 MVMT Mortgage employees with an in-person launch party.

MVMT Rewards is about bringing their company culture to life through meaningful rewards and experiences, and this kickoff set the stage for a successful rollout to a broader user group of 3,000 MVMT Mortgage employees.

  • Music

  • Food

  • Games & Giveaways

  • Prizes, including 2 Grand Prize checks of $1,000 each

The platform achieved an impressive 29% registration rate within the initial launch period

Activation

We held a post-launch webinar to educate MVMT users and initiate signup

  • Platform education, registration, and onboarding were promoted

  • Customization of offerings to appeal to the interests of MVMT employees

  • Identifying and capitalizing on new opportunities for employee engagement via data collected during the registration process

Engagement

Our engagement team continues to work closely with MVMT’s HR and Marketing departments to:

  • Design and implement ongoing messaging strategies

  • Analyze usage patterns to optimize the user experience

  • Identify rewards most relevant to MVMT employees

Interested in creating a similar success story for your organization?

Contact us to learn how LaaSy can help you build a culture of recognition and rewards that aligns with your company's values and objectives and builds loyalty toward your brand.