Helping the Duck Dynasty family return the loyalty to their podcast communities
Launch
We launched The Duck Dynasty Family’s exclusive rewards program, Hey Jack, directly to their podcast audiences.
Callout in show notes directed audience to a dedicated marketing landing page
Used listener comments about the rewards program to direct future messaging and offerings
The podcast launch resulted in an impressive 200 registrations within the first 3 days after it aired.
Activation
Data captured during registration gives The Duck Dynasty Family invaluable insights into their audiences.
Welcome email to educate audience and convert visitors to registrants
Valuable data captured to provide user insights and guide the communications strategy
Reusable content created for distribution across various social channels
Engagement
Tapping into audience interests to increase engagement
Ongoing target communications based on user data and audience comments
Reusable content created for distribution across various social channels
Interested in creating a similar success story for your organization?
Contact us to learn how LaaSy can help you build a culture of recognition and rewards that aligns with your company's values and objectives and builds loyalty toward your brand.