Creating a revenue stream for the Univeristy of Houston NIL Collective and generating a blueprint for NIL Collectives everywhere
Launch
Custom go-to-market strategy aligned with the timing of March Madness as the Coogs entered the tournament as a #1 seed
Strategic program rollout to capitalize on March Madness
Dedicated marketing page to educate a broad audience of athletes, students, alumni, and fans
Custom social activity including athlete-generated content to create awareness
“LaaSy’s marketing support has been a game-changer for TheLinkU. From creative campaign ideas to high-quality materials and real-time performance metrics, their tools have made it easier to engage our audience and drive revenue for our schools.”
Activation
Capitalizing on March Madness and driving awareness through social channels
Custom March Madness product configuration promoting travel deals + cashback for fans
Strategic emails sent after game wins to promote travel to the next location
Emphasis on social channels to create awareness of the program
“By streamlining our approach and providing data-driven insights, LaaSy has allowed us to maximize the impact of every campaign, helping us grow our NIL initiatives and create more opportunities for student-athletes.”
The LinkU
Engagement
Social goes viral during March Madness
Ongoing target communications driven by game schedules and breaking news
Social strategy guidance to promote the program via athlete-generated content
Interested in creating a similar success story for your organization?
Contact us to learn how LaaSy can help you build a culture of recognition and rewards that aligns with your company's values and objectives and builds loyalty toward your brand.